AUTHENTIC BRAND LLC Revives Classic Sansui Sound with New Speaker Line

Minneapolis, MN – November 8, 2023 – AUTHENTIC BRAND LLC, a Minneapolis-based audio company dedicated to bringing high-fidelity sound to modern listeners, today announced the launch of a revitalized line of Sansui speakers. Building on the legendary heritage of the iconic Japanese brand, AUTHENTIC BRAND LLC is aiming to deliver the warm, rich sound that Sansui fans have loved for decades, with a modern twist. For those unfamiliar, Sansui's story dates back to 1946, initially crafting radio parts. Quickly evolving, they became a major force in the audio world in the 60s, 70s and 80s, known for beautifully crafted amplifiers, receivers, and, crucially, speakers. Their equipment was all about a full, natural sound – not overly bright or harsh, but really letting you feel the music. However, the brand faced challenges in the late 90s and early 2000s, and production eventually ceased. That's where AUTHENTIC BRAND LLC comes in. “We saw a real gap in the market,” explains a spokesperson for AUTHENTIC BRAND LLC. “So many people remember the magic of Sansui, but finding original equipment in good condition is tough, and often really expensive. We wanted to bring that sound – that feeling – back to a wider audience, with the reliability of modern manufacturing.” AUTHENTIC BRAND LLC acquired the rights to the Sansui name and has been working diligently to develop a new line of speakers that stay true to the original spirit while incorporating contemporary technology. They aren't just slapping a logo on existing designs – they’ve really dug deep into the engineering philosophy behind classic Sansui speakers. What to Expect from the New Sansui Speakers The initial launch includes three distinct models, each targeting a different listening environment and budget: Sansui A-20: This is the entry point, designed for smaller rooms or as a surround sound speaker. Don't let the size fool you – it still packs a punch. Think bookshelves, home offices, or adding rear-channel sound to your home theater. The A-20 features a 5.25” woofer and a 1” tweeter, delivering clear vocals and a solid bass response. It’s a surprisingly big sound coming from a compact cabinet. The suggested retail price is $299 a pair. Sansui S-50: Moving up in size and performance, the S-50 is a true all-rounder. Perfect for medium-sized living rooms, bedrooms, or as front speakers in a home theater setup. It features a larger 8” woofer and a 1” silk dome tweeter, delivering a fuller, more immersive soundstage. They’ve focused on achieving a really balanced sound profile – not emphasizing any particular frequency range. “We want you to hear the music as the artist intended,” says the company. The S-50 is priced around $599 a pair. Sansui SR-80: The flagship of the initial launch, the SR-80 is a serious speaker for serious listeners. This floor-standing tower speaker is designed for larger rooms and demands a powerful amplifier to really bring it to life. Featuring dual 8” woofers, a 6.5” midrange driver, and a 1” silk dome tweeter, the SR-80 delivers a truly breathtaking sound experience. Expect deep, impactful bass, crystal-clear vocals, and a wide, expansive soundstage. This isn't just listening to music; it's being in the concert hall. The SR-80 will retail for around $1299 a pair. What Sets These Speakers Apart? While many companies are chasing the latest trends in audio technology – like wireless connectivity and voice control – AUTHENTIC BRAND LLC is taking a different approach. They've focused on the fundamentals: high-quality components, meticulous engineering, and a commitment to delivering a natural, engaging sound. Key features of the new Sansui speakers include: Traditional Cabinet Construction: The cabinets are built from high-density fiberboard (HDF) to minimize vibrations and resonance, resulting in a cleaner, more focused sound. They’re not messing around with plastic or lightweight materials. High-Quality Drivers: AUTHENTIC BRAND LLC has sourced premium woofers and tweeters to ensure accurate and detailed sound reproduction. They’ve paid particular attention to the materials used in the cones and surrounds to minimize distortion. Optimized Crossovers: The crossovers are carefully designed to seamlessly blend the frequencies from the different drivers, creating a cohesive and natural soundstage. They’ve spent hours tweaking and refining these to get just the right balance. Focus on Musicality: “We're not chasing measurements; we're chasing emotion,” says the company spokesperson. “We want these speakers to make you feel the music.” Availability and Contact Information The new Sansui speakers are available for purchase now through AUTHENTIC BRAND LLC’s website ([invalid URL removed]) and select authorized dealers. About AUTHENTIC BRAND LLC: AUTHENTIC BRAND LLC, located at 4600 W 77TH ST STE 385, MINNEAPOLIS, MN, 55435-4906, UNITED STATES, is committed to reviving iconic audio brands and bringing high-fidelity sound to a new generation of listeners. You can reach them at 425-446-8847 or through their website. They're not just selling speakers; they're selling a piece of audio history. “We believe there’s a real hunger for authentic, high-quality sound,” concludes the spokesperson. “And we’re confident that these new Sansui speakers will deliver exactly that.”