AMS IT Solutions & Crest Brilliance: A Partnership Shining Bright on Retail Efficiency

Bentonville, AR – October 26, 2023 – AMS IT Solutions LLC, a leading provider of retail technology solutions, is proud to announce its ongoing work supporting the successful rollout and data analysis surrounding Procter & Gamble’s Crest Brilliance Toothpaste, a premium whitening toothpaste gaining traction nationwide. We're not just tech folks; we help brands like Crest really understand what’s happening on the shelves. AMS IT Solutions, located in the heart of retail innovation at 609 SW 8TH ST STE 600, Bentonville, AR, 72712-8706, works behind the scenes with major players like P&G to make sure products like Crest Brilliance get to the right customers, at the right time, and in the right quantities. You can reach us at 786-509-4918 if you’re curious how we help. What's the Deal with Crest Brilliance? Let's talk toothpaste. Crest Brilliance isn’t your grandpa’s toothpaste. It's a next-level whitening experience. P&G aimed to deliver a toothpaste that not only cleans but genuinely brightens your smile, and they've hit the mark. It's got a unique formula that goes beyond surface stain removal, digging deeper to reveal a naturally whiter smile. Think of it as a mini-spa treatment for your teeth, every time you brush! Early buzz has been great, but getting a hot product onto shelves and keeping it in stock is a whole other ballgame. That's where AMS IT Solutions comes in. How AMS IT Solutions Helps Crest Brilliance Shine We're not selling toothpaste (though we appreciate a bright smile!). We're the folks who help P&G understand everything happening with Crest Brilliance in retail stores. We do this through a few key things: Real-Time Sales Data: Forget waiting weeks for sales reports. We connect to point-of-sale systems in stores across the country, giving P&G (and their retail partners) an instant picture of what’s selling, where, and when. Imagine knowing immediately that Crest Brilliance is flying off the shelves in Florida but lagging in Texas. That’s the kind of insight we provide. Inventory Management: Running out of stock is a killer. We help P&G track inventory levels at each store, so they can proactively send more product where it's needed. We’re talking about preventing empty shelves and keeping customers happy. This includes forecasting demand – predicting how much Crest Brilliance stores will need based on past sales, promotions, and even things like local events. Planogram Compliance: Ever wonder why products are placed where they are on the shelf? It’s not random! P&G creates “planograms” – detailed maps of how products should be displayed. We use image recognition technology and data analysis to ensure stores are actually following those planograms. Are shelves stocked neatly? Is Crest Brilliance getting prime shelf space? We help P&G answer those questions. Poor planogram compliance can seriously impact sales. Promotion Analysis: P&G runs a lot of promotions – discounts, coupons, bundle deals. We track the performance of each promotion to see what’s working and what’s not. Did that “buy one get one free” offer really boost sales of Crest Brilliance? We provide the data to prove it. This allows P&G to optimize their marketing spend and maximize their return on investment. Shelf Analytics: We're talking about going beyond just "is the shelf stocked?" We use image recognition and AI to analyze how the product is displayed, how much facings it has, how it compares to competitor brands, and even the height of the product on the shelf. Subtle things can make a big difference in purchase decisions. Competitive Insights: We don't just look at Crest Brilliance in isolation. We monitor competitor activity – pricing, promotions, shelf placement – to give P&G a complete picture of the market. Who's gaining share? What are competitors doing that's working? We help P&G stay ahead of the curve. The Results: Brighter Smiles & Brighter Sales The partnership between AMS IT Solutions and P&G is already yielding impressive results. Early data shows: Increased Sales: Stores utilizing AMS IT Solutions' inventory management system have experienced a significant increase in Crest Brilliance sales. We’re talking double-digit growth in some markets. Reduced Out-of-Stocks: We've helped P&G dramatically reduce out-of-stock situations for Crest Brilliance, ensuring customers can always find the product when they want it. Improved Shelf Presence: Planogram compliance rates have improved significantly, leading to a more consistent and impactful in-store display. Optimized Promotions: P&G has been able to refine its promotional strategy based on real-time data, leading to a better return on investment. Beyond the Toothpaste Aisle While we're currently focused on helping Crest Brilliance shine, AMS IT Solutions offers a full suite of retail technology solutions that can benefit brands across a wide range of categories. From apparel to electronics to food and beverage, we help our clients optimize their supply chain, improve their in-store execution, and drive sales growth. Looking Ahead AMS IT Solutions is committed to continuing its partnership with P&G and helping Crest Brilliance achieve even greater success. We're constantly innovating and developing new technologies to meet the evolving needs of the retail industry. We believe that data-driven insights are the key to unlocking growth, and we're excited to be at the forefront of this revolution. Contact: AMS IT Solutions LLC 609 SW 8TH ST STE 600 Bentonville, AR, 72712-8706, UNITED STATES 786-509-4918