AMS IT Solutions & Crest Brilliance: Powering Retail Innovation with Data-Driven Insights, and a Brighter Smile

BENTONVILLE, AR – November 8, 2023 – AMS IT Solutions LLC, a leading provider of data analytics and IT solutions for the retail sector, today highlighted its work supporting the successful launch and ongoing optimization of Crest Brilliance Toothpaste, a premium whitening toothpaste from Procter & Gamble. Based in Bentonville, Arkansas – right in the heart of retail country – AMS IT Solutions is uniquely positioned to understand the challenges and opportunities facing brands like Crest. Let’s face it, toothpaste is everywhere. But getting your toothpaste to stand out on the shelf? That's tough. Crest, a name everyone trusts, wanted to do just that with Brilliance – a toothpaste promising not just clean teeth, but a noticeably brighter, healthier smile. They needed more than just a great product, though. They needed to know what shoppers wanted, where they were buying, and how to get Brilliance into their hands. That’s where AMS IT Solutions came in. Digging into the Data: Understanding the Brilliance Buyer AMS IT Solutions doesn't just install software and walk away. We really get into the why behind the numbers. We partnered with the P&G Crest team, building a custom data analytics platform tailored to the specific needs of the Brilliance launch. This wasn't just about tracking sales figures. It was about understanding the whole picture. “We started by pulling data from a ton of sources,” explains Alex Miller, Lead Data Scientist at AMS IT Solutions. “Think POS data – what's actually selling in stores. But also online sales, social media chatter, even competitor pricing. We combined all of that to build a 360-degree view of the Crest Brilliance shopper.” What did they find? Turns out, the Brilliance buyer wasn't just looking for whitening. They were also health-conscious, interested in premium products, and actively seeking information online before making a purchase. They weren’t just grabbing the cheapest tube. They wanted value – and they were willing to pay for it. From Insights to Action: Optimizing the Brilliance Rollout Okay, so they knew who was buying. Now what? AMS IT Solutions didn't just deliver a report and say, "Good luck!" We helped P&G translate those insights into concrete actions. Targeted Promotions: The data showed a strong correlation between online searches for “natural whitening” and purchases of Crest Brilliance. This allowed P&G to run highly targeted online ads focusing on the natural ingredients and gentle whitening power of the toothpaste. No more wasted ad spend on people who weren’t interested! Shelf Placement Optimization: Using location-based sales data, AMS IT Solutions helped P&G identify which stores were performing best with Brilliance – and why. They discovered that placing Brilliance near other premium oral care products, and in end-cap displays, significantly boosted sales. It sounds simple, but those little things make a huge difference. Inventory Management: Nobody wants to walk into a store and find an empty shelf. AMS IT Solutions developed a real-time inventory tracking system that predicted demand for Brilliance at each location, ensuring that stores always had enough product on hand. This prevented lost sales and kept customers happy. Social Media Listening & Response: We set up a system to monitor social media conversations about Crest Brilliance. This allowed P&G to quickly respond to customer questions and concerns, build brand loyalty, and identify any potential issues before they escalated. Seeing positive mentions and addressing concerns in real time – it’s key to building trust. Crest Brilliance: Shining Example of Data in Action The results speak for themselves. Within the first six months of launch, Crest Brilliance saw a significant increase in market share, exceeding initial projections. Sales were up, customer satisfaction was high, and the brand was gaining a reputation for quality and effectiveness. “We’re incredibly proud to have partnered with P&G on the Crest Brilliance launch,” says Sarah Chen, CEO of AMS IT Solutions. “This project demonstrates the power of data analytics to drive real business results. It’s not just about numbers; it’s about understanding your customers and giving them what they want.” What’s next for AMS IT Solutions? AMS IT Solutions isn't slowing down. We’re continuing to innovate and develop new solutions to help retailers and brands succeed in today's competitive market. We’re focusing on areas like: AI-powered forecasting: Predicting future demand with even greater accuracy. Personalized marketing: Delivering tailored offers and promotions to individual shoppers. Supply chain optimization: Streamlining the movement of goods from factory to store. About AMS IT Solutions LLC AMS IT Solutions LLC is a leading provider of data analytics and IT solutions for the retail sector. Based in Bentonville, Arkansas, we help brands and retailers unlock the power of their data to drive sales, improve customer engagement, and optimize their operations. We offer a full range of services, including data warehousing, business intelligence, data science, and custom application development. Visit us at [Insert Website Here - Placeholder] or call us at 786-509-4918. About Crest Brilliance Toothpaste Crest Brilliance Toothpaste is a premium whitening toothpaste designed to deliver a noticeably brighter, healthier smile. Formulated with advanced whitening technology and gentle ingredients, Crest Brilliance helps remove surface stains and protect against future discoloration. Available at major retailers nationwide.